"This is a logical extension of the revenue management principle of pricing a service to match demand," says Sheryl Kimes, co-author of the study.
Some app providers already charge a premium for hard-to-get reservations at trendy spots; and some auction off those reservations.
Demand, surge and dynamic pricing in fact surrounds us (think of your electricity company, local toll roads and summer rental properties), even though—as Uber recently learned—it's considered inhospitable.
Only restaurateurs and economists—who insist it boosts supply—would say demand pricing isn't just plain, old-fashioned price gouging.
What would you say?
Demand, surge and dynamic pricing in fact surrounds us (think of your electricity company, local toll roads and summer rental properties), even though—as Uber recently learned—it's considered inhospitable.
Only restaurateurs and economists—who insist it boosts supply—would say demand pricing isn't just plain, old-fashioned price gouging.
What would you say?
