Outsized cuts came to print vehicles.
Newspapers suffered a 15% falloff, while magazine advertising was trimmed more than 8%.
Newspapers suffered a 15% falloff, while magazine advertising was trimmed more than 8%.
The absence of special events like 2014′s Sochi Olympics worsened the decline.
Nonetheless, cuts by the 10 biggest spenders—companies like Procter & Gamble, General Motors and AT&T—exceeded 10%.
Those advertisers trimmed spending "to cut costs and navigate the complexities of the digital ad market," the newspapers says.
Those advertisers trimmed spending "to cut costs and navigate the complexities of the digital ad market," the newspapers says.
