Well aware that most customers are "deletists," email marketers will swim any length to catch you.
Sometimes, too far.
A marketing automation provider recently sent me an email with the following subject line:
Don't open this message unless…
The "payoff" (a fairly insipid one) appeared in the body of the email:
You want to automate your marketing woes away!
Obviously, I took the bait.
But I ask: Why would a company that sells, of all things, email marketing services sink to such lows?
So be warned.
So be warned.
