Thirty-three percent of Millennials say they count on blogs to guide their purchase decisions, while fewer than three percent allow traditional forms of media (TV, magazines and books) to influence them, according to the study.
Although a majority (58 percent) expect brands to publish online content, a mere one percent of Millennials say that ads of any sort increase their trust in a brand.
Before making a purchase, Millennials instead seek the opinions of friends (37 percent), parents (36 percent) and online experts (17%).
