In Eight B2B Companies That Deliver Delightful Copywriting, Hubspot's Corey Eridon recommends these rules for better writing:- Choose the right words. Precision turns the most complex ideas into simple ones.
- Be concise. Omit everything that's inessential.
- Empathize. Find common ground with your customers and avoid "business babble."
- Don't be afraid to have fun. Infuse a little humor in your copy and you'll charm your audience.
