YOUR VISION.
OUR FURNISHINGS.
IT GETS YOU NOTICED.
OUR FURNISHINGS.
IT GETS YOU NOTICED.
What could the copywriter have been thinking?
- The combination of "Your vision" and "Our furnishings" gets you noticed;
- The two antecedent nouns (one of which itself is plural) don't require use of a plural pronoun; or
- "It gets you noticed" sounds livelier than "They get you noticed."
- The rules of grammar weaken your argument, and
- You're certain your audience doesn't prize learning.
I'd bet the copywriter thought "It gets you noticed" packed punch, and the rental company knows its customers don't care whether a pronoun disagrees with its antecedents.
Ad man David Ogilvy said, "I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."