Today's guest post was contributed by Cara Unterkofler. She is Director of Sustainable Event Programs at Greenview.
While it’s true the majority of your event’s carbon footprint is generated by things your attendees will never see, there are many additional practices that will affect your attendees' experience—and how they evaluate your brand.
According to GreenBiz, more than 80 percent of a typical company’s market valuation today is intangible, up from only 18 percent in 1975.
That means the cheesy give-aways, the absence of recycling bins, and the over-abundance of unnecessary printing are sending your attendees a message about your brand, and affecting your organization's worth.
While it’s true the majority of your event’s carbon footprint is generated by things your attendees will never see, there are many additional practices that will affect your attendees' experience—and how they evaluate your brand.
According to GreenBiz, more than 80 percent of a typical company’s market valuation today is intangible, up from only 18 percent in 1975.
That means the cheesy give-aways, the absence of recycling bins, and the over-abundance of unnecessary printing are sending your attendees a message about your brand, and affecting your organization's worth.
Likewise, seeing that you printed all your materials on
FSC-certified paper; that you planted a tree for every attendee (to offset
emissions and rebuild ecosystems); and that you provided a menu of seasonal,
healthy foods also sends attendees a message: your organization is progressive and mindful, and is leading the way toward a community worth being part of.
