The key findings:
- 90 percent of marketers say social media is important for business.
- 88 percent say it drives brand awareness.
- 72 percent say it drives Website traffic.
- 62 percent say it drives search engine rankings.
- 58 percent spend 6+ hours a week on it.
- 34 percent spend 11+ hours a week.
- 77 percent plan to increase the use of video.
- 28 percent outsource at least part of their program.
