So it's hugely disappointing when a mere handful of attendees show up.
Marketo's resident blogger Andrew Spoeth recommends these five ways to boost attendance of your next Webinar:
Give attendees access to the speaker. In your promotions, emphasize that attendees can chat with the speaker. And encourage them to send questions to the speaker in advance.
Hold a drawing. The promise of a prize can be the incentive that turns a registrant into an attendee. Offer an item related to the topic, such as a book.
Help attendees connect with other attendees. Have a Twitter chat after the Webinar or invite attendees to join a LinkedIn group.
Make an exclusive offer. Provide an e-book or special report that's available only to attendees after the Webinar.
Phone ahead. A pre-recorded "reminder" sent automatically to registrants will increase attendance.
