Each Saturday night, a lonely gentleman gunfighter-for-hire with the single name of "Paladin" roamed the dusty streets of the little towns getting justice for his clients. Besides a custom-made Colt revolver, Paladin carried a knowledge of history, Classic and Romantic literature, law and foreign languages.
He was James Bond in cowboy boots.
Last month, Junta42 and MarketingProfs released an intriguing study, B2B Content Marketing: 2010 Benchmarks, Budgets and Trends, based on a survey of 1,100 business-to-business marketers.
The study shows 90 percent of B-to-B practitioners market with content.
It also shows that the average practitioner spends 26% of her budget on content marketing and uses eight tactics, including (in order by popularity) social media, articles, in-person events and e-newsletters.
The three top challenges B-to-B marketing practioners face, according to the study, are:
- Producing engaging content;
- Producing a sufficent volume of content; and
- Finding the money to produce that content.
If you're a B-to-B marketer struggling with these challenges, why not make life easier?
There's a bunch of freelance copywriters roaming the West (and the East). We want to help you out.
Have pen. Will travel.
