Fragmented

Come, let us go down and confuse their language, so they will not understand each other.

— Genesis

Division is nothing new in our nation, but media was always a glue that bound us.

Its fragmentation comes like Yaweh's wrath:

Then they said, “Come, let us build ourselves a city, with a tower that reaches to the heavens, so that we may make a name for ourselves; otherwise we will be scattered over the face of the whole earth.

But the Lord came down to see the city and the tower the people were building. The Lord said, “If as one people speaking the same language they have begun to do this, then nothing they plan to do will be impossible for them. Come, let us go down and confuse their language, so they will not understand each other.

So the Lord scattered them from there over all the earth, and they stopped building the city. That is why it was called Babel—because there the Lord confused the language of the whole world. From there the Lord scattered them over the face of the whole earth.

Hard and Sticky

But easy's like, who cares? Easy's like, how much is easy going to get you?

― Anne Lamott

How often have you been told to make your content easy?

Easy to skim, scan, and swallow.

Easy's best.

Not always, say two Princeton neuroscientists.

They've shown disfluency―the processing by the brain of hard-to-read content―increases the content's impact.

Adam Alter and Daniel Oppenheimer asked 3,400 subjects to take problem-solving tests and found the subjects repeatedly scored higher when the tests were disfluent (i.e., printed in hard-to-read typefaces).

"Disfluency led participants to adopt a more systematic processing strategy," the researchers concluded.

Additional neuroscientific evidence indicates hard-to-read content triggers an alarm in the brain that activates the prefrontal cortex responsible for careful thought.

The harder we have to work to understand a piece of content, the stickier it becomes.

Echo of the Future

Behind Winston's back the voice from the telescreen was still babbling away about pig-iron and the overfulfilment of the Ninth Three-Year Plan. The telescreen received and transmitted simultaneously. It was even conceivable that they watched everybody all the time.

— George Orwell, 1984

Amazon this week announced Echo Look, an intelligent camera that uses machine learning to act as a personal style assistant.

Any sound that Winston made, above the level of a very low whisper, would be picked up by it; moreover, so long as he remained within the field of vision which the metal plaque commanded, he could be seen as well as heard.

Powered by Amazon's voice control system Alexa, the Echo Look acts as a "smart mirror," taking full-length photos and videos that let you check your outfit.

There was of course no way of knowing whether you were being watched at any given moment. How often, or on what system, the Thought Police plugged in on any individual wire was guesswork. 

The device also connects to an app with a “style check” feature that lets you compare and rate different outfits.

It was even conceivable that they watched everybody all the time. But at any rate they could plug in your wire whenever they wanted to.

Fashion-forward users will love Echo Look. And because cloud-based Alexa is always getting smarter, so will the Echo Look.

You had to live—did live, from habit that became instinct—in the assumption that every sound you made was overheard, and, except in darkness, every movement scrutinized.

Content Marketers, You are Not a Committee

Why are most corporate blogs mind numbing?

They're the products of committees.

Every post is the same. Safe. Sanctioned. Sanitized.

No one owns the content, so it's uninspired and impassionate.

If you want to improve your corporate blog, find employees who love their work and ask them to contribute (if you can't, you have a bigger problem than a boring blog).

Give them one, simple instruction: You are not a committee.

Then get out of their way and watch what they do. You'll soon have a much better blog.

As Mark Hamill recently told the audience of Content Marketing World, "Follow your own inspiration. If you find something engaging, find a way to repurpose it through your own prism. Believe in yourself and trust your instincts."

 You are not a committee.

Content Creators: What's Fair and What's Foul?

Bill’s Daily Briefing on Bill O'Reilly's website comprises "a daily assortment of copyright violations," according to The Washington Post.

O'Reilly's spokesman says lawyers okayed the daily cut-and-paste job because "this usage falls squarely within the fair use doctrine—the same doctrine that has allowed an untold number of news aggregation sites to exist online.”

Every content creator should grasp the basics of fair use—or quit creating content.

Fair use (part of the Copyright Act) protects you from a lawsuit when you use copyrighted material while creating a new work.

You can use copyrighted material, according to the law, for "criticism, comment, news reporting, teaching, scholarship, or research;" but your use must not undermine "the potential market for or value of the copyrighted work."

Courts have traditionally ruled in favor of critics, commentators and reporters defending themselves against copyright infringement when their work wasn't simple piracy; i.e., when they added to and altered the original material.

They have also ruled in defendants' favor when the copyrighted material reused was "newsworthy," "factual" and "unpublished." In contrast, courts have protected the copyright owners of fictional works, and of works not published to protect trade secrets. They have also protected copyright owners who showed defendants' excerpts lowered the market value of their material.

In a nutshell, fair use protects content creators who:

• Use others' work for the clear purpose of criticism, commentary or news reporting
• Don't simply repost others' work, but transform or improve it
• Use others' work for non-profit purposes
• Use only brief excerpts of others' work
• Respect others' requests for attribution, and
• Use out-of-print sources with little to no market value