Wednesday, April 24, 2013

Remember Rule 17

Rule 17 of Strunk & White's Elements of Style commands, "Omit needless words."

When eight of 10 readers scannot readyour copy, according to Web usability researcher Jakob Nielsen, why stuff it with unwanted ideas?

Be selective.

Under the heading "Good Writing," Ralph Waldo Emerson wrote in his journal, "All writing should be selection in order to drop every dead word. Why do you not save out of your speech or thinking only the vital things?"

Tuesday, April 23, 2013

Vintage Verbs: Perquest

Part 4 of a 5-part series on forgotten verbs

Perquest means to search.

You might say, "Chad had to perquest his trashcan to find my email."


Canadian criminal law today still refers to a warranted search as a perquisition.

Monday, April 22, 2013

Vintage Verbs: Gignate

Part 3 of a 5-part series on forgotten verbs

Gignate means to produce.

You might say, "Chad gignated 200 leads with his email."

Nowadays we honor the verb's Latin root, oriri, to begin, and only say originate.

Sunday, April 21, 2013

Vintage Verbs: Perstringe

Part 2 of a 5-part series on forgotten verbs

Perstringe means to put down or rebuke.

You might say, "Chad was fired after he perstringed his employer on Facebook."

The verb derives from the Latin word perstringo, to reprimand.

Saturday, April 20, 2013

Vintage Verbs: Attinge

Part 1 of a 5-part series on forgotten verbs

English comprises more than half a million words. 

Many are undeservedly forgotten.

Attinge means to touch or influence.

You might say, "Chad's post about great customer service attinged thousands of users."

We preserve the verb's Latin root whenever we use the word tangent.
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