Where Did We Get the Word "Zombie?"

Part 3 of a 5-part series on word histories

During the 18th and 19th centuries, along with thousands of West Africans, voodoo was transported to North America on slave ships.

Voodoo's practitioners brought with them the word zombie, the name for a snake god with the power to reanimate the dead.

When the dead walked, they were called zombies.

Got it? 

Now, run!

Where Did We Get the Word "Slogan?"

Part 2 of a 5-part series on word histories

Slogan has a war-loving past.

The Irish word for army is sluagh.

In Irish, sluagh was combined with gairm, the word for shout, to mean war cry.

Sluaghgairm later appeared in Scottish English as slogorn.

By the 17th century, the word was spelled slogan and conveyed the meaning motto. 

In the early 20th century—around the time of World War I—slogan became synonymous with a company's or group's goal or position.

NOTE: Today's post, Number 300, is a milestone. It feels like one, anyway. Stay thirsty, my friends.

Where Did We Get the Word "Budget?"

Part 1 of a 5-part series on word histories

Many of the most common words, to borrow a phrase from Nietszche, are "coins which have lost their pictures and now matter only as metal, no longer as coins."

Where did we get the word "budget?"

The Ancient Romans called a leather pouch a bulga.

The French, by the 12th century, called it a bougette.

The English borrowed the French word in the 15th century, transforming it into bowgette.

By the 16th century, the English pronounced the word as budget. To them, budget meant the contents of a pouch.

Flash forward to the 18th century and you'll find the English government using budget to mean a statement of our financial position.

By the 19th century, budget was being used to mean the money available for households and businesses, as well the government.

How to Succeed in Business without Really Spying

Ninjas were 16th century James Bonds who were tapped by their samurai masters for the dirty work of spying, sabotage and assassination.

Gary Shapiro, head of the Consumer Electronics Association, thinks ninjas created the die from which today's business winners are cast.

He draws out that comparison entertainingly in his new 250-page book Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses.

"Ninja innovation is my catch-all phrase for what it takes to succeed," Shapiro writes in the introduction. 

"You have to display the qualities of the ancient Japanese ninja, whose only purpose was to complete the job. He wasn't bound by precedent; he had to invent new ways."

In defining ninja innovation, Shapiro offers a quasi-memoir that might have been titled My Life in Consumer Electronics. 

The stories are fun and the major characters—including Bill Gates, Jeff Bezos, Mark Cuban and Mark Zuckerberg—mostly notable.

From the book we learn that business innovators, though not literally given to spying, like James Bond are particularly single-minded. They don't think twice about breaking the "rules of the game" to win.

Shapiro scatters among the lessons lengthy gripes about US immigration policy, government regulation and unions, leftovers from his first book, The Comeback.

But the fresh material—especially his inside look at lobbying and the history of the Consumer Electronics Show—makes Shapiro's new book worth reading.

In an interview, I asked him whether business success demands that you play the tough guy.

"Absolutely not," Shapiro replied. "In fact, that's a recipe for not being successful. Instead, you have to think like a ninja. You have to be clever, creative, and think outside the box. You have to set a goal and relentlessly pursue it. You have to have a plan and a strategy and you have to be focused."

How to Toot Your Horn at a Tradeshow

You can trumpet your message at a tradeshow if you know what the audience seeks, says exhibit marketing expert Mim Goldberg in an interview with eConnections.

Effective graphics draws the audience into your booth and "creates memorability and validity to follow up after the event," Goldberg says.

But to be effective, booth graphics must be simple and focused on the audience's needs.

"Consequently, knowing and understanding your target audience is necessary," Goldberg says.

Pinpointing solutions is smart. Money-savings. Time-savings. Better productivity.

Illustrating big ideas is not. A booth that tries too hard to will be ignored or forgotten. "You can always tell if an [ad] agency has done the graphics for a show because they look like blown-up ads," Goldberg says.

But booth graphics alone aren't enough. "Verbal messaging and some form of interaction are necessary," Goldberg says.

"For example, if your company’s message is saving money, have graphics, discuss how your company can do this and, if possible, have a product that can demonstrate how this may occur."