Slogan has a war-loving past.
The Irish word for army is sluagh.
In Irish, sluagh was combined with gairm, the word for shout, to mean war cry.
Sluaghgairm later appeared in Scottish English as slogorn.
By the 17th century, the word was spelled slogan and conveyed the meaning motto.
In the early 20th century—around the time of World War I—slogan became synonymous with a company's or group's goal or position.
NOTE: Today's post, Number 300, is a milestone. It feels like one, anyway. Stay thirsty, my friends.
