Better than most, Ogilvy understood humor's power in advertising.
So I wonder what he'd think of the postcard that arrived in our mailbox yesterday.
I've worked for and with a lot of creative directors and can't imagine a single one allowing this garbage to be seen by the client, much less the public.
But, hey, the proof's in the pudding.
Maybe the response to this masterpiece will set records.
In that spirit, I offer the advertiser, EG, my tagline:
Because chocolate just goes to her hips
