Spotify's unconscionable decision to keep Joe Rogan and drop Neil Young proves what I've long thought about tech corporations' self-professed "values."
They're pure, unadulterated snake oil.
Spotify's video on values includes a Latino marketing manager claiming "we do not approve any sort of campaign that we don't believe in."
How's that for masturbatory marketing?
Obviously, her statement is bullshit—or, worse, Spotify believes in Joe Rogan's relentless antivaxxer messaging.
Let's stop the "values" marketing malarkey and get back to basics. It may play to Millennials, but it's bullshit.
The hard truth is: Spotify believes in one thing and one thing only.
Profit.
Pure and simple.
HAT TIP: Neil Young deserves everyone's thanks for spotlighting Spotify's horrendous hypocrisy. Thank you, Mr. Young.
POSTSCRIPT, JANUARY 29: Since Neil Young's ultimatum to Spotify, his greatest hits album has rocketed into the Top 5 on Apple Music, and Spotify has lost $4 billion in market value."
POSTSCRIPT, FEBRUARY 3: Neil Young has been joined in his boycott of Spotify by Crosby, Stills and Nash.
POSTSCRIPT, FEBRUARY 7: Spotify's CEO confirmed the company won't "silence Joe," even though he spouts the N-word as well as disinformation.
