This Bird

In a recent op-ed in The Washington Post, Tufts poli-sci professor Daniel Drezner justified his attendance of an in-person conference that will take place this weekend by claiming it will allow him "to see old friends, but also to meet new colleagues."

Despite the health risks posed by attending, Drezner wrote, "my benefits far exceed my risks."

Five thousand of Drezner's colleagues disagree. 

The conference he will attend normally attracts 7,500 attendees. But only 2,500 poli-sci professors have registered—and many are cancelling, as opening day approaches.

Live event organizers in every field ought to take notice: poli-sci professors represent the canary in the coal mine.

When two of three customers drop you overnight, it's time to question your value proposition. It's time to stop acting like an ostrich.

Poli-sci professors, after all, aren't fools: they're experts in risk-benefit analysis. And two of three have rendered their judgement: the conference simply isn't compelling enough to ignore the dangers.

Birds of a feather flock together.

This bird has flown.

If the value you provide isn't compelling, yours will, too.