When we don't tell the truth, and others don't tell us the truth, we can't deal with matters from a basis in reality.
— Jack Canfield
A cheerleader for the event industry recently begged organizers to avoid any mention of what's foremost on exhibitors' minds: attendance.In an industry that's touted—and inflated—attendance numbers for 70 years, that suggestion isn't merely ironic; it's absurd.
But, as writer Upton Sinclair said, "It is difficult to get a man to understand something when his salary depends upon his not understanding it."
When you're the one who's in charge of the circus, there's little sense in denying the elephant in the room.
Exhibitors aren't that stupid.
