The Kansas City Star taught 18-year-old Ernest Hemingway "the best rules I ever learned in the business of writing.”
When Hemingway began as a copywriter at the paper in 1917, The Star's rules demanded brevity: "Use short sentences. Use short first paragraphs. Eliminate every superfluous word."
Lean expression.
"If a writer of prose knows enough about what he is writing about," Hemingway wrote in Death in the Afternoon, "he may omit things that he knows and the reader will have a feeling of those things as strongly as though the writer had stated them."
Hemingway helped his reader not only by omitting superfluous words, but by chaining sensations to emotions, as in this passage from A Moveable Feast illustrates:
"As I ate the oysters with their strong taste of the sea and their faint metallic taste that the cold white wine washed away, leaving only the sea taste and the succulent texture, and as I drank their cold liquid from each shell and washed it down with the crisp taste of the wine, I lost the empty feeling and began to be happy and to make plans."
Eloquent, keen and lean.
POSTSCRIPT: Go here for more assessment. And treat yourself to A Moveable Feast. It's free.