Dear Pollyanna:
So sorry to burst your bubble.
The ride you're on is neither brief nor V-shaped.
Covid-19 has thrust events into an existential crisis.
Whether the crisis was overdue is beside the point.
Everyone knows this year will be seen disruptive.
But no one knows—once we get control of the virus—whether or when the events industry will rebound, or what shape events will take.
Yes, I agree with you: face-to-face fills a Maslowvian need.
But events will have to be reformulated to succeed post-pandemic.
Attendees aren't going to revert to old behaviors.
Your can't, either.
If you're betting otherwise, call me.
I have a bridge to sell you.
