You can dress up greed, but you can’t stop the stench.
― Craig D. Lounsbrough
This weekend, I "worked the booth" at the Capital Home Show on behalf of a remodeler, greeting visitors and cultivating leads.
While discussing a deal with another exhibitor, an overly dressed exhibit salesperson (the show manager, nonetheless) appeared suddenly and broke into our conversation, demanding to know why the exhibitor hadn't re-signed for next year's show.
When he said he was undecided, she proceeded to twist his arm.
I quietly left the booth, after a few minutes of the spectacle.
When I next saw the salesperson, I mentioned that she'd interrupted a deal.
"I thought you were just one of their staff," she replied, without apology.
If you sell anything—whether booths, biotech, or blockchain—putting your aims ahead of customers' is a capital mistake.
I quietly left the booth, after a few minutes of the spectacle.
When I next saw the salesperson, I mentioned that she'd interrupted a deal.
"I thought you were just one of their staff," she replied, without apology.
If you sell anything—whether booths, biotech, or blockchain—putting your aims ahead of customers' is a capital mistake.
It may, in fact, be the chief reason most customers detest salespeople.
DiscoverOrg recently asked 230 customers how they feel about B2B salespeople. The answers are chilling:
- Only 18% think B2B salespeople are trustworthy
- Only 35% think they are likable