Master these techniques and rule the world.
Ad hominem. Attacking your opponent, as opposed to his position.
Ad nauseam. Attempting to persuade by endlessly repeating an idea.
Appeal to authority. Citing prominent people to support your position.
Appeal to fear. Creating unwarranted anxieties to support your position.
Appeal to prejudice. Using emotive terms to associate moral goodness with your position.
Bandwagon. Attempting to persuade by arguing "everybody shares my position."
Beautiful people. Attempting to persuade by claiming attractive people share your position.
Big Lie. Attempting to persuade by repeating a fiction.
Black-and-white fallacy. Attempting to persuade by oversimplifying possibilities.
Cherry picking. Attempting to persuade by selectively telling the truth.
Common man. Attempting to persuade by claiming "plain folks" agree with your position.
Cult of personality. Attempting to persuade by flattering yourself.
Demonizing. Attempting to persuade by painting your opponent as a monster.
Disinformation. Attempting to persuade by forgery or by deleting official records.
Euphemism. Attempting to persuade by disguising unpleasantries with innocuous words.
Euphoria. Leveraging morale-boosting spectacles, holidays or handouts to persuade.
Exaggeration. Attempting to persuade through hyperboles.
Fear, uncertainty, and doubt (FUD). Attempting to persuade by disseminating mis- or disinformation that undermines your opponent.
Flag-waving. Attempting to persuade by proclaiming your patriotism.
Framing. Attempting to persuade by artfully controlling public narrative.
Gaslighting. Attempting to persuade by sowing doubt, denying facts, or misdirecting your audience.
Gallopbombing. Attempting to persuade by asking an opponent difficult questions in rapid fire, making them look uninformed.
Glittering generalities. Attempting to persuade by using emotionally appealing words without substance.
Guilt by association (reductio ad Hitlerum). Attempting to persuade by suggesting an opponent's position resembles that of someone we despise.
Intentional vagueness. Attempting to persuade by remaining fuzzy.
Labeling. Attempting to diminish your opponent by using a single word or phrase.
Loaded language. Attempting to persuade by using strongly emotional words.
Lying. Attempting to persuade through deceptions.
Managing the news. Attempting to persuade by "staying on message."
Minimization. Attempting to persuade by denying the implications of a fact.
Name calling. Attempting to persuade through bad names.
Non sequitur. Attempting to persuade with illogical arguments.
Obfuscation. Attempting to persuade with confusing generalities and undefined words and phrases.
Oversimplification. Attempting to persuade with simple answers to complex questions.
Pensée unique. Attempting to persuade with a single overly simplistic phrase.
Quotes out of context. Attempting to persuade by editing your opponent's statements.
Rationalization. Attempting to persuade by sugar-coating your own questionable acts and beliefs.
Red herring. Attempting to persuade by citing a compelling, but irrelevant, fact, and claiming it validates your position.
Repetition. Attempting to persuade by repeating a slogan.
Scapegoating. Attempting to persuade by assigning blame to an individual or group.
Slogan. Attempting to persuade with a striking phrase.
Stereotyping. Attempting to persuade by labeling an opponent and her followers in ways that arouse prejudice.
Straw man. Attempting to persuade by misrepresenting, and refuting, your opponent's position.
Testimonial. Attempting to persuade with others' glowing statements about you.
Third-party technique. Attempting to persuade by asking your followers to accept as authoritative the opinions of others, such as celebrities, soldiers, preachers, journalists, and scientists.
Thought-terminating cliché. Attempting to persuade with an over-used folk wisdom.
Transfer. Attempting to persuade by superimposing one or more images on others.
Unstated assumption. Attempting to persuade by avoiding disclosure of your ridiculously incredible assumption.
Virtue words. Attempting to persuade with high-minded, flowery words.
