Wasting the time of the audience is damaging the medium itself.
― Derek Harding
Email marketers, take comfort: 7 in 10 customers prefer to receive your content by email, rather than through social media channels, according to EveryCloud.
But that doesn't mean customers won't report you as a spammer.
Nearly half of all emails are spam, EveryCloud says; and because they are, your customers are steeled for a fight.
On any given day, 45% might report your email as spam, because they think you send too often; 36%, because they don't remember subscribing; and 31%, because your content seems irrelevant.
Spam isn't customers' only source of frustration, says EveryCloud.
What can you do to avoid annoying customers? The answers are self-evident:
- Send great content
- Send it infrequently
- Be clear about your name-use
