While You Were Out

Tuesday, 1:59 PM...

From: Rush Newsjack

To: Chuck Manners
Subject: Please approve Tweet

Please approve the attached Tweet before I send it. Thanks.

Rush Newsjack

Social Media Director
Cinnabon

Tuesday, 2 PM...

From: Chuck Manners
To: Rush Newsjack
Subject: Automatic reply: Please approve Tweet

I am away on a well-deserved vacation through next Tuesday, and not checking emails or accepting phone calls. If you need to send a Tweet while I'm away, use your best judgement. Thank you and may the force be with you.

Chuck Manners

Vice President, Good Taste
Cinnabon

Tuesday, 3 PM...

Tuesday, 4 PM...

From: Kat Cole
To: Chuck Manners
Subject: Today's Tweet

Chuck, don't bother coming back. May the reduction in force be with you.

Kat Cole
President & COO
Cinnabon