Why blog, when you could chat with a customer, scroll through Facebook, dust the blinds or straighten your desk?
Blogger Helen Nesterenko has combed eight credible websites for statistics that add up to "58 Unbeatable Reasons to Run a Blog for Business."
Blogger Helen Nesterenko has combed eight credible websites for statistics that add up to "58 Unbeatable Reasons to Run a Blog for Business."
Here are her 10 most compelling:
- 46% of web users read more than one blog a day
- 81% trust information from blogs
- 13% have been inspired by blogs to make a purchase
- 61% have made a purchase based on a recommendation from a blog
- Companies that blog have 55% more website visitors
- Companies that blog at least 15 times a month get 5 times more traffic than companies that don’t blog
- 70% of companies that blog 2 or 3 times a week have acquired customers through their blogs
- Blogging is the most popular content marketing tactic, used by 73% of marketers
- 59% of B2B marketers believe blogs are effective in achieving their business goals
- 86% of B2B small business marketers think blogs are their most effective content marketing tactic
