Whenever I present a creative project to a client, there's always the possibility they'll have problems, will want to change it, or just won't like it. No one wants to have their work rejected or sent back for fixes. Still, there's a positive side to rejection. After creating and presenting hundreds of projects for clients, here's what I've discovered:
1. Not everyone will "get it" or like it, whatever "it" is. You should expect that.
2. When you present your project for review or comment, people rarely say, "It's great!" It's more likely they'll say something needs to be changed or fixed. If you expect that, it won't upset you when it happens.
3. It's not personal. Learn to keep a professional distance between you and your work. Stay objective and keep an open mind.
4. Everyone has an opinion. Just because they have one doesn't mean they're "right." Even so, listen to the comments and try to understand what they are telling you.
5. Ultimately, you have to decide if the criticism is useful. That's why keeping an open mind is important. A comment may ultimately help you think about a problem in a new light.
6. When someone criticizes your work, listen to what they tell you, then repeat back what you hear so you both know you're on the same page.
7. Don't be afraid of criticism—it can help you improve the work. You should be focused on improving the work too.
8. Instead of trying to defend your work, ask questions until you are clear about what underlies the comments and criticism. Then you have an opportunity to find a solution that will work for everyone.
9. Stay positive and don't be discouraged. Follow these guidelines and you can turn rejection into an opportunity.
