Your customer's name is a powerful persuader, says Kevin Hogan, author of The Science of Influence.
Inserting it into a verbal or written request can increase your chances of getting compliance.
You instantly win favor, because you're honoring your customer's individuality.
But exercise caution, or you'll creep her out.
Don't wear out your customer's name. Excess will arouse suspicion.
Insert her name only where it's natural to do so, such as the opening and close of your request.
And be sure to pronounce or spell the name correctly.
A flub can be fatal.
