When planners assign rooms at an event, room length and width get all the attention.
But a room's third dimension should be given equal consideration.
According to neuroscience research, high ceilings promote creative and abstract thinking.
Low ceilings promote detail- and task-oriented thinking.
High ceilings also lure attendees to linger in a room.
Low ceilings do just the opposite.
Thanks to Ron Graham of Freeman for providing this event-design tip.
NOTE: I wrote this post in 2013, not imagining that two years later I'd be employed by Freeman. Wonders never cease.
