Q. Who's your worst enemy?
A. The spam filter.
Eighty percent of email actually is spam. That's why businesses set their filters on maximum.
How can you avoid spam filters?
- Title your email
- Use complete and correct HTML code
- Omit redundant code
- Send your email both in plain text and HTML
- Match the plain-text and HTML versions
- Avoid red-flag phrases like "money back guarantee," "risk free," "no obligation," "no catch," "Dear Friend," "click here" and "order now"
- Avoid repetition of key words
- Avoid misspelled words
- Avoid full capitalization
- Maintain an even image-to-text ratio
- Use font sizes no smaller than 8 points, no larger than 14
- Don't use Flash, Java or rich media
- Don't use light grey or red fonts
- Don't use "invisible fonts"
- Don't use non-ASCII characters
- Don't use embedded images
- Don't use forms
- Don't send attachments
