Marketers like these are "old men," no matter their age or gender.
The Trappist monk Thomas Merton once wrote in his journal, "For the 'old man,' everything is old: he has seen everything or thinks he has. He has lost hope in anything new. What pleases him is the 'old' he clings to, fearing to lose it, but he is certainly not happy with it. And so he keeps himself 'old' and cannot change: he is not open to any newness."
In the words of Bob Dylan, "May you stay forever young."
