2011 will be a "turnaround year," when recession-era cutbacks in marketing are reversed, the study shows.
More than half (57%) of marketers expect their overall budgets to grow.
In addition, three quarters (75%) expect to spend more on social media during 2011 than last year.
But these same folks aren't sure how to take advantage of social media.
A full third (33%) of marketers say they have little or no understanding of the brand-related conversations taking place. And only a fourth (27%) say they report those conversations to management.
