The Party's Over

 

That's the great part of capitalism, gales of creative destruction.

— Larry Kudlow

Instead of wringing their hands over the walloping face-to-face has taken, eventpeeps should be celebrating Covid-19 with Larry Kudlow: "creative destruction" has decimated their industry.

And now, after three successive quarters of negative growth, it's time for a sober assessment of where the events industry is heading in 2021 and beyond.

It's heading to oblivion.

Yes, the industry plummeted off a cliff in February, once the organizers of Mobile World Congress called it quits. That event was the first of the big dominoes to topple; the rest of the western world's large confabs quickly followed suit—or wished they had.

But Covid-19 was only a catalyst, accelerating an already-irreversible downward trend. 

As a viable marketing channel, events had peaked before the virus ever left Wuhan, and were inching toward decline. That's for two reasons:

• Exhibitors are done with them. Events are all the things a CMO shuns when choosing a marketing channel. They're expensive, unproductive, unpredictable, unaccountable, unrepeatable, unmeasurable, unsustainable, wasteful and—sad, but true—too much about the salespeople having fun.
  
  
• Attendees, too. Events are all things an attendee shuns when choosing a means to educate and improve herself. They're all of the above—and noisy, to boot.

Eventpeeps predict the channel that's provided their livelihoods will one day rise, phoenixlike, from coronavirus's ashes.

But the hard truth is: it won't. It can't. Covid-19 has clobbered it.

The party's over.

Nonsense

Forgive me my nonsense, as I also forgive the nonsense of those that think they talk sense.

― Robert Frost

A high-school history teacher outside Paris was beheaded yesterday by an angry Islamist.

The teacher's sin? 

He showed his class Charlie Hebdo's cartoons of the Prophet Mohammed.

French president Emmanuel Macron responded by declaring that Islamists are at war with "the Republic and its values."

"This battle is ours and it is existential. They will not pass. Obscurantism and the violence that goes with it will not win."

Imagine an American teacher beheaded by a Proud Boy for showing his class the cover of Mad, and you'd have the picture. 

Obscurantism has an obscure history.

The term derives from Letters of Obscure Men, a 16th century book lampooning the argument between a humanist and a monk over whether every copy of the Talmud—being heretical—should be burned (the pope favored burning the books).

Two centuries later, philosophers called all enemies of the Enlightenment obscurantists.

Obscurantism, as Macron means the word, assumes the hoi polloi are morons and seeks to restrict knowledge—especially knowledge about the workings of government—to rulers.

It was obscurantism that provoked the French Revolution, when Louis XVI's clumsy efforts to cover up famines cost him his head.

Obscurantism is alive today, not only in the Paris suburbs, but in the White House.

Trump's effort to cover up Covid-19, disclosed last month by Bob Woodward, is a costly example. Over 225,000 Americans have already died from the virus. Another 175,000 are soon to follow.

“I wanted to always play it down," Trump boasted. "I still like playing it down, because I don’t want to create a panic.”

Plato called that sort of nonsense a "noble lie." 

I call it obscurantism—and eagerly await our revolution on November 3.

Breathing Together

Everyone loves a conspiracy.

― Dan Brown

While not every Trumpster insists Barack Obama is a Muslim or Hilary Clinton a cannibal, every Trumpster demands we acknowledge the "deep state."

You cannot find one that doesn't.

Conspiracy-thinking is the Trumpster's oxygen.

But after spending 40 years in Washington, and watching close up a succession of nine administrations—Nixon, Ford, Carter, Reagan, Bush, Clinton, George W., Obama and Trump—I can assure you there is no deep state.

There are only deep pockets—the ones rattled by fat-cat donors of every stripe. Their goal is not world dominion, but control over the various industries that produce their massive wealth.

But Trumpsters must have their deep-state conspiracy, that octopean treachery they long to "unmask."

Conspiracy (meaning "plot") entered English in the 14th century from the Latin conspiratio, noun-form of the verb conspirare, meaning—literally—"to breathe together."

So you could say Trumpsters' romance with conspiracies is a deep fondness for breathing together.

They demonstrate that love at every maskless rally the president holds.

If there's a conspiracy afoot, it's theirs: the confederacy of dunces.

Commander in Cheap

The cheaper the crook, the gaudier the patter.

― Dashiell Hammett

As The New York Times reports, Donald Trump has been cashing in.

Sixty lobbyists, corporate men and foreign agents have put over $12 million in  Trump's pockets by buying memberships and booking events at his properties.

Trump has responded in kind, granting favors that can only be fulfilled by a sitting president.

If you pay Trump $250 thousand for a Mar-a-Lago membership, according to the Times, you get to meet him and ask a favor. It's likely he'll respond by summoning one of his stooges and directing them to take care of you.

Vice versa, if you see him outside the golf club and mention you want a favor, Trump will point out you'd better reup your Mar-a-Lago membership pronto.

Trump has proven he doesn't want to govern, only rob the Treasury.

But a penny-ante $12 million?

Trump claims he's worth billions but, instead of combating Covid-19 or joblessness, he spends his time making phone calls to dun members. 

What a cheap crook.

"He's corrupting the presidency for peanuts," writes Daily Kos. 

"The world at his fingertips, the man spends most of his time obsessing over how he can use the presidency to boost golf club memberships."

How Can They Believe This Crap? Episode IV

Fourth in a series wondering why Trump still has adherents

In Episode I, I suggested Trump's supporters have been brainwashed by their betters; in Episode II, that they simply find him entertaining; and in Episode III, that they sympathize with him.

A fourth theory occurs to me: Trump's supporters don't believe his crap. They merely tolerate it.

What they believe are the century-old tenets of the GOP: low taxes, corporatism, and a strong state.

Trump's just a useful idiot.