Soullessness Always Shows

A good bookshop is a genteel black hole.

― Terry Pratchett

Only once did I ever step foot into an Amazon bookshop.

I visited the one in Washington, DC, and fled after five minutes.

The shelves' contents revealed a company without spirit.

Good bookshops, as Terry Pratchett observed, lure customers to dwell—for hours on end. To book-bathe and sip coffee while communing in the presence of genteel minds.

A soulless bookshop, on the other hand, repels customers. 

Its offerings and atmosphere signal that the owners do not read and that they wouldn't know Camus from Kanye.

So it comes as no surprise that Amazon has decided to close its 68 bookshops.

The business lesson here is fundamental.

An offering with no soul is an offering bound to fail.

No amount of slick store décor can disguise an absence of Geist.

How about your business?

Does it have no soul?

Peaches and Cream

Americans hate history. What we love is nostalgia.

— Regi Gibson

Teachers, librarians, and museum curators are at sixes and sevens over how to sweeten America's story.

That's because peaches and cream trump truths in this country.

Truths just get you in trouble.

American exceptionalism, the saccharine tale of the "city on a hill," is our preferred confection. 

We serve it 24/7 at every table in town.

Right now, the GOP—the party of Putin—would make it America's official dessert.

So much for apple pie.

And the GOP would deputize its members, Stasi-like, to help the state round up dissident chefs.

I don't care for a kitchen run like that.

And will do everything in my powers to thwart the GOP.

How about you?

Are you on the side of truths?

America the Beautiful

In America, beautiful and ugly, grotesque and tragic, good and evil, each has its place.

— Nelson Algren

It's February 1947.

Chicago novelist Nelson Algren takes the El to Monroe and walks a block to the Palmer House, where he meets fellow novelist Simone de Beauvoir in a cocktail lounge named Le Petit Café. 

He buys her a drink and they try to hold a conversation, but it's tough: he speaks no French and her English is limited.

"I’m the only serious writer in this city," Algren boasts, and offers to show de Beauvoir, visiting from Paris, the "real" town.

He takes the famous Existentialist to a tiny dance club filled with down-and-out customers; old winos, ruined whores, and a crazy spastic misfit who dances alone on the empty stage. Algren used to be a hobo, himself, a member of Chicago's lowlife.

"He’s here every day," Algren says, pointing to the spastic man. 

"He's beautiful," Beauvoir replied. "They're all beautiful."

"In America, beautiful and ugly, grotesque and tragic, good and evil—each has its place" Algren says. "We don't like to think these extremes can mingle.”

We still don't.

Report No. 32-04 VD

Ukraine's tragedy may be America's blessing.

The sudden spotlight on Putin may open the eyes of Trump fans to his treachery.

They might come to realize what the rest of the world knows: Trump is Putin's bitch, which doesn't quite recommend 45 for reelection.

Excerpt from Report No. 32-04 VD

With luck, that spotlight will land soon on a Kremlin document leaked last July, Report No. 32-04 VD.

While America's mainstream media slumbered all that month, reporting only on the Tokyo Olympics, Europe's media headlined the document's leak.

Report No. 32-04 VD, dated January 14, 2016, is a Kremlin brief that was discussed by Putin in a meeting of Russia's national security council a week later.

At the end of the meeting, Putin directed three spy agencies to begin "all out" disinformation campaigns to help then-candidate Trump win in 2016. 

The spy agencies were to "alter the consciousness of the masses, especially in certain groups."

Putin believed a Trump White House would disrupt and weaken America, his longtime nemesis.

"A Trump victory will definitely lead to the destabilization of the US socio-political system and will see discontent erupt," the report says.

The document also assesses the mind of then-candidate Trump.

"Trump is an impulsive, mentally unstable and unbalanced individual suffering from an inferiority complex.”

Report No. 32-04 VD confirms the Kremlin had blackmail materials from "previous unofficial visits by Trump to the territory of the Russian Federation." 

No doubt, those include the infamous "golden showers" video.

Should Trump resist the Kremlin's intervention in the presidential election, Putin would remind the candidate he could ruin him.

So as you witness Ukraine's tragedy unfold, remember what mom used to say.

"Behind every cloud there's a silver lining."

Or at least a golden shower.

True Ignorance

True ignorance is not the absence of knowledge,
but the refusal to acquire it.

— Karl Popper

I rarely encounter a fatuous opinion that's based on knowledge.

They're almost always based on bullshit.

Knowledge has never been as easy to acquire than it is today.

And yet ignorance remains rampant.

Our polity is a disaster today because, while we test citizens relentlessly—for Covid-19, alcohol, cholesterol, illegal drugs, math skills and driving skills—we don't test our citizens for ignorance. 

We let it go unchecked.

People who are ignorant counter knowledge by labeling it opinion, as if there were no difference. 

"Well, that's your opinion."

But there's a vast difference, which has been understood for 2,500 years.

The Ancient Greek philosophers called opinion doxa; knowledge, episteme.

The former is hearsay; the latter, science.

Episteme, the philosophers taught, had privilege over doxa because it was rational (or what we'd call "evidence-based").

To label episteme as doxa—to say, "Well, that's your opinion"—is to conflate the two forms of knowledge. 

In short, to pile ignorance on top of ignorance.

But some ignorant people want to double down even on that. 

When cornered by unwanted evidence, they label it fake news, as Trump labeled Covid-19 in October 2020—despite the detection of 69,000 new cases every day.

Insisting there's fake news is worse than ignorant; it's psychotic.

It's the cranial condition Karl Popper described as "true ignorance."

Ignorance that won't seek self-help.

Millions of our citizens share this psychosis—incurably, I'm afraid.

But that's nothing new.

"There is a cult of ignorance in the United States, and there has always been," science writer Isaac Asimov said in 1980.

"The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that my ignorance is just as good as your knowledge."

"All you need in this life is ignorance and confidence," Mark Twain said in 1887, "and then success is sure."