The 2013 poll shows only one-third of Americans think they can trust their fellow citizens, down from one-half in 1972.
A record high of two-thirds of Americans are suspicious of others.
That's bad news for marketers, who rely on customers' trust to offset their uncertainties.
The AP-GfK poll results come on top of more bad news from the CMO Council, whose 2013 B2B Content Survey shows buyers are largely skeptical about marketers' content.
Trust will be the hot issue for 2014.
Trust me.
